Marketing Analysis Marketing Mix Essay - 1896 Words

Marketing mix are the set of marketing tools that firm uses to pursue its marketing objectives in the target market. The various variable of the marketing mix : 1. PRODUCT MIX 2. PRICE MIX 3. PLACE MIX 4. PROMOTION MIX Promotion is the important element of marketing mix. Promotion is related with all steps taken to provide information about a product to the customer. It is a common mistake to believe that promotion by business is all about advertising. There are a variety of approaches that a business can take to get their message across to customer althrough advertising is certainly an importanat one. Promotion is all about communication. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customer that the product is better than competing products and to remind customers about. Increase sales attract new customers, encourage customer loyalty, encourage trial create awareness, inform remind potential customer reassure new customer change attitudes create an image position a product, encourage brand switching to support a distribution channel. The main methods of promotion are : 1. ADVERTISING 2. PUBLIC RELATION AND SPONSORSHIP 3. PERSONAL SELLING 4. DIRECT MARKETING 5. SALES PROMOTION A business will use a range as promotional activities for its product, depending on the marketing strategy and the budget available. The way in which promotion is targeted is split into twoShow MoreRelatedMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagesafter the western operations in India.    The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is Mc Donald. 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As companies should realize people’s need and make their product have value for customers, they may figure out what’s customers’ expectation, how to make the design, qualityRead MoreMarketing Mix Strategy And Analysis1387 Words   |  6 Pagesstores available in all prime location near to all amenities and public can reach their easily. Marketing Mix Strategy Analysis [Introduction] Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the points are given below, which helps to understand the business