Wow Philippines Essays

Wow Philippines Essays Wow Philippines Paper Wow Philippines Paper CHAPTER II REVIEW OF RELATED LITERATURE Despite Crises, Wow Philippines Campaign Made 2003 Tourism Succeed In 2003, 1. 9 million tourists arrived in the Philippines compared to 1. 93 million in 2002. The slight drop of . 03% was a result of the  Oakwood mutiny, the threat of Severe Acute Respiratory Syndrome (SARS), the Iraq war, political turmoil, and the unhelpful travel advisories from different countries However, tourism revenues for 2003 kept balance with 2002 revenues because of the Department of Tourism’s (DOT) Wealth of Wonders (WOW) Philippines the tourism promotional slogan, which kept the energy of  tourism success steady. WOW Philippines is former Tourism Secretary Richard J. Gordon’s idea to encourage tourism and to motivate a  culture of tourism between Filipinos. Tourism improved in September when the World Health Organization (WHO) removed the country from SARS-infected list with 140,652 tourists’ arrivals for a 2. 5% boost. October added the improvement with 167,573  tourists or an 11. 3% increase. A 17. 6% pour in November  with 170,921 tourists. December had the  leading increase for the year with 24. 7%  or 238,316 tourist coming. In December 2003, the largest  number of tourists comes from the United States. With 55,165 tourists visiting the Philippines regardless of the travel advisories and the state of terrorism alert of their government. The WOW Philippines campaign aimed 2. 4 million  tourists’ arrivals in 2003. In spite of the said difficulties of the year, it is  an honor to the DOT’s WOW Philippines program that catches the attention of 1. 9 million tourists and received close to $1. 5 billion in revenues to help increase the Philippine economy. cribd. com/doc/52724942/Despite-Crises-WOW-Philippines-Campaign-Made-2003-Tourism-Succeed Critics: DOTs Pilipinas Kay Ganda not so pretty The DOT start a new tourism campaign which focuses on the beauty of the Philippines but it turned out to be not so beautiful as start for them. Department of Tourism (DOT) launched its Pilipinas Kay Ganda or Philippines So Beautiful in english campaign, however the slogan and its website beautifulpilipin as. com were both criticized. The day after it’s launched, the website was said to be fix. DOT said that its fresh slogan is portrayed in a colorful, vibrant logo, which shows both the tropical scenery and the happy smiles of our people. A cute tarsier, a marsupial endemic to the country, highlights our unique and playful character. However, the Tarsier is a primate, not a marsupial. The DOT also said that the phrase Kay Ganda! is a common Filipino phrase that exactly means So beautiful! it can be used to state appreciation for everything, beginning from people and landscapes to music, food and even manners. DOT added that it used the word Pilipinas instead of the more common Philippines since Pilipinas captures the renewed pride and hope that were feeling. gmanews. tv/story/206091/critics-dots-pilipinas-kay-ganda-not-so-pretty â€Å"Pilipinas Kay Ganda† not just about ‘wrong grammar’ Tourism Secretary Alberto Lim said that the reason why the DOT’s new P200 million promotion line, â€Å"Pilipinas Kay Ganda† didn’t work is because it is â€Å"ungrammatical. † But the real problem was never the grammar but the ability of â€Å"Pilipinas Kay Ganda† to promote in foreign market. Pilipinas Kay Ganda† was meant to replace the old campaign slogan created by Former DOT Secretary Richard Gordon, but instead of promoting it to the foreign market it would end up working to our balikbayans or with the domestic tourists. Higher chances that the â€Å"Kay Ganda† wouldn’t understand by what DOT would like to target. Keep in m ind that our campaign slogan will be  challenging with difficulty  in the international market with dozens of other countries’ promotional campaign, And if the foreign listener doesn’t understand it at first,  tendency that he or she won’t get it at all. Compare this with the old but still fantastic â€Å"Amazing Thailand,† or the newer â€Å"Incredible India† or Malaysia Truly Asia promo lines that one remembers. The greatest disagreement against â€Å"Kay Ganda,† is that,  it is said to be wrong grammar, but why fix it when in fact the DOT successfully pushed tourism arrivals here over the past years because of â€Å"WOW Philippines,† and just because it belonged to the PGMA administration doesn’t mean it can’t work anymore. â€Å"WOW Philippines† hasn’t reached its full potential also it could have new variations projecting the rich wonders of our pronvices. As Former DOT Secretaty Gordon explained it in an interview, it could represent â€Å"Wealth of Wonders,†Ã‚  or  Ã¢â‚¬Å"Walk our Walls†Ã‚  in Intramuros, In Donsol it could mean â€Å"Watch our Whales†, or for the shooting rapids in Cagayan de Oro or Pagsanjan, it can be Wild over Water  or  Ã¢â‚¬Å"Wild over  Waves†Ã‚  for sirago surf-lovers and Wacko over Wildlife. in subic. It could also be known as â€Å"World of  Warblers. †Ã‚  Because of our world class international singers, like Charice, Arnel Pineda and Lea Salonga. Or it could be Warriors of Worth.    beacause of the our Pambasang Kamao Manny Pacquiao. ttp://www. polbits. com/2010/11/its-not-grammar-its-unintelligible-to. html DOT announces new tourism campaign Pilipinas, Tara Na! After the fall of the controversial â€Å"Pilipinas Kay Ganda† of the Department of Tourism, here comes â€Å"Pilipinas, tara Na! † as the new Domestic Campaign Slogan of DOT. DOT Secretar y Alberto Lim said that the new slogan was meant for the Filipinos to travel within the country rather than going to another country. He also said that the new slogan will be recognized because it was derived from the â€Å"Tara Na, Biyahe Tayo†. Lim said that DOT will going to use the said song but eith different singers. He also added that there will be no protests against the new campaign slogan â€Å"Pilipinas, tara Na†. http://ph. news. yahoo. com/dot-announces-tourism-campaign-pilipinas-tara-na-20110322-183700-797. html DOT, Confident with â€Å"Pilipinas, Tara Na! † Slogan Following the much criticized â€Å"Pilipinas, Kay Ganda† the Department of Tourism has come up with a new campaign slogan to promote Philippine tourism, â€Å"Pilipinas, Tara Na! † People had condemned the effort of DOT to use â€Å"Pilipinas, Kay Ganda† because of the said â€Å"plagiarism† concerns of the logo and all. This slogan supposed to aimed foreign tourists to draw closer to the Philippines for them to witness the beauty of the Pearl of the Orient. Do the idea of changing the slogan change? Since, â€Å"Pilipinas, Tara Na! † aims to persuade Filipinos to take a trip inside the country first instead of traveling around the places and the beauty of other countries. â€Å"Pilipinas, Tara Na! † when interpreted in English is â€Å"Philippines, Let’s Go! † wowbatangas. om/features/others/dot-confident-with-pilipinas-tara-na-slogan/ CONCEPTUAL FRAMEWORK OF THE STUDY FIGURE 1: Conceptual Framework of the Study The paradigm of the study serves as the framework on the course of the study. The input consists of the Respondent’s profile (age, gender, occupation) of the respondents. The input was processed by cond ucting a survey through the use of questionnaire forms and conducting an interview which resulted to know the Similarities and Differences of â€Å"WOW Philippines† and â€Å"Pilipinas Tara Na† as a Marketing Slogan of the Department of Tourism.

Writing a Thesis Statement for an Academic Paper

Writing a Thesis Statement for an Academic Paper Thesis Statement Help from Professional Writers Writing an academic essay is quite a usual task in high school, college or university. Students are asked to provide research on a topic, share their ideas and points of view in an essay. You should have precise arguments that will underpin your statement and persuade others. The idea you want to communicate is called a thesis statement. Making a good thesis statement might be tough as you have to put all your ideas and demonstrate personal position in one or two sentences. A lot of students face troubles with it while writing a thesis or an essay. The team of is ready to take care of your thesis. Place an order and our writers will do everything that is required. We can not only review your essay but help you write one on any of the following subjects: Math; Literature; Science (Biology, Chemistry, Physics, Astronomy, etc.); English Grammar; History; Law; Economics; Politics, etc. is a team of professional writers who can easily help you write a thesis statement. They have years of experience in writing and know how to make in powerful, precise, and persuasive. Our professional writers know exactly how to use a thesis statement to make an essay coherent, connecting thoughts into one single unit underpinned by facts and arguments. Students from different countries tend to use our services and ask for thesis statement help. Some of them become our clients and have a chance to enjoy all perks our company can offer. Once you place an order and make a payment, one of the managers will contact you to discuss the details and further steps. Writing a thesis statement seems to be difficult, but our experts are able to help you with that. : We Help Students Whenever you find it hard to write a thesis statement, our skilled writers are here to help you. We hire only native speakers from the USA, who hold a Master’s degree or a PhD in a respective field. Before they are offered a position of the writer, we ask them to pass tests in English grammar and vocabulary. We have to be sure of their professional writing skills. The orders we get are required to be written in academic style and within a stated time frame, so there should be no delays. Apart from writing a thesis statement, our team will help you with the following assignments: Article writing; Book/movie review; Thesis; Dissertation; Essay writing; Creative writing, etc. It is required to provide some personal information while placing an order. Have no worries as all customer’s personal data is kept safe thanks to a great security system. What is more, it is never passed to third parties. We do care about your comfort and confidentiality. The end of term is approaching and you will be loaded with projects or writing assignments that might take a lot of time. It is impossible to cope with everything equally, so you might need help writing a thesis statement or deal with other tasks. In case you have any question in regard to thesis statement writing or you are interested in some other services, it is possible to contact our support team. They are available 24/7 and can answer all your questions. Feel free to use our online services and you will receive the best support from experienced and professional writers. Do not hesitate and prioritize the assignments you have to deal with.